03/06/2019
Oscar Mayer Bacon Car to Make Sizzling Debut at Phoenix
Ryan Newman to Pilot No. 6 Oscar Mayer Bacon Ford Mustang at ISM Raceway
PITTSBURGH, CHICAGO & CONCORD, N.C. – (March 6, 2019) – If you were to ask Ryan Newman what his favorite food on race day is, he would tell you it’s Oscar Mayer bacon. This weekend at ISM Raceway, his love of bacon will be sizzling on the track and on the side of his No. 6 Oscar Mayer Bacon Ford Mustang.
“We’re excited to continue our promotion of Oscar Mayer’s quality meats this season,” said Ryan Newman, driver of the No. 6 Oscar Mayer Ford Mustang. “For me this scheme and theme makes so much sense as it’s very hunger-inducing. Most everyone loves bacon, so what better way to celebrate it than put it on the side of our car this weekend in Phoenix.”
As part of the season-long rollout celebrating Oscar Mayer’s quality meat offerings, Newman’s scheme this weekend in Phoenix will feature individual slices of delicious bacon across the machine he will wheel in Sunday’s Ticket Guardian 500.
“We at Oscar Mayer are incredibly passionate about bacon, and we know that a lot of drivers and racing fans share that love as well,” said Matt Riezman, Associate Director of Marketing, Oscar Mayer. “We’re proud to offer families the gold standard of bacon that they know they can always count on to be high-quality and cook up perfectly every time.”
Oscar Mayer bacon is hand-trimmed, naturally hardwood smoked and naturally sugar cured — it’s no surprise that it’s on more family tables in the America than any other bacon out there. The Oscar Mayer team is proud of the quality taste and flavors featured in their line of bacon products. In addition to the best-selling Naturally Hardwood Smoked Original Cut, the Oscar Mayer bacon line includes a variety of different cuts, from thick cut to center cut, flavors such as Cracked Black Pepper and Maple, as well as Turkey and Fully Cooked bacon products.
After kicking off the 2019 season debuting the Oscar Mayer Deli Fresh car in the Daytona 500 and this weekend’s bacon car, the nationally-recognized brand will continue to celebrate its love of meat throughout the season. In addition to the bacon wrap, the iconic Wienermobile will once again take the track at ISM Raceway. Be sure to look for the 27-foot hot dog on wheels and its full-time brand ambassadors, the famous Hotdoggers.
Phoenix happens to be a special place for Newman, who claimed his last win in the Monster Energy NASCAR Cup Series (MENCS) there in 2017. He also won at the 1-mile track there in 2010. Overall the 2008 Daytona 500 Champion has 12 top-10 and 10 top-five finishes along with four poles.
For more information about Oscar Mayer bacon, Deli Fresh and cold cuts, visit OscarMayer.com or on Facebook, Twitter or Instagram.
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About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is one of the largest food and beverage companies in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions, whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
About Roush Fenway Racing
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in Monster Energy NASCAR Cup Series competition. Moving into its 32nd season, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and producing multiple award-winning Social Media, digital content and experiential marketing campaigns. Roush Fenway is co-owned by Jack Roush, the winningest team owner in NASCAR history and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit RoushFenway.com, circle on Google+, become a fan on Facebook and Instagram, and follow on Twitter at @roushfenway.
